I have to stare at this Bell & Howell box every time I watch TV in the living room. I'm not sure why it is in the living room or what Bell & Howell even sell, but for some reason, my eyes are always drawn to this logo on the box in my living room. Maybe it's the even spacing between the Rhode font used in the design, or a combination of that and all the little dots on a dark background. It goes to show how a simple design can be so catching and draw someone in.
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