The Avant Garde font was created in the 1960s by Herb Lubalin and his partner, Tom Carnase, for a magazine of the same name. Lubalin and Carnase designed the font to be in stark contrast to mainstream typeface that was so widely used by corporate America. A very advanced, creative, and innovative design, Avant Garde functions as a herald of futuristic thought and progressive ideas. Lubalin has said this typeface is widely misunderstood and often misused. Tony DiSpigna, another partner of Lubalin, has been quoted as saying, "The first time Avant Garde was used was one of the few times it was used correctly." Ed Benguiat, a legend in the typeface industry, has stated, "The only place Avant Garde looks good is in the words Avant Garde." One must be very careful when using Avant Garde in one's design. By keeping the future and cutting-edge design in mind like the name implies, one's creation may truly be Avant Garde.
No comments:
Post a Comment